Free Guide: Securing Employer Funding for Coaching

Investing in your professional development is crucial for career growth, and coaching is one of the most effective ways to enhance your skills and performance. However, the cost of 1:1 coaching can be a barrier for many. 

The good news is that many employers are willing to fund 1:1 coaching if you present a compelling business case. This guide will walk you through the steps to request funding from your employer.  It’s not to say it will be guaranteed, but let’s face it, you’ve got to be in it to win it and the only thing that’s certain is if you don’t ask, you will most definitely not get!

Step 1: Understand the Benefits of Coaching

Before approaching your employer, it's essential to understand and articulate the benefits of coaching, both for you and the organisation. Coaching can:

• Enhance your skills: Improve leadership, communication, and strategic thinking.

• Boost productivity: Learn effective time management and stress resilience techniques.

• Increase engagement: Develop a clear career path and stay motivated.

• Drive business results: Apply new skills to deliver better outcomes for your team and the company.

Step 2: Research and Choose the Right Coach

Identify a coach that you can relate to and who aligns with both your personal values, and your employer's objectives. Look for someone that offers personalised coaching tailored to your needs and has evidence of successful client outcomes and positive testimonials.

Step 3: Prepare Your Business Case

A well-prepared business case is key to securing funding. Here's how to structure it:

1. Introduction:

• Briefly summarise your achievements to date and aspirations to be able to add more value to your business 

• State your desire to work with a 1:1 coach to further your development in _________ (fill in the blank).

2. Programme Details:

• Provide an overview of the coaching programme, including duration, format (in-person/virtual), cost and payment terms.

• Highlight the credentials and experience of the coach and why you feel they are a good match for you.

  
  

3. Benefits to You and the Organisation:

• Explain how the coaching will help you achieve specific career goals.

• Outline how your enhanced skills will benefit your team and the company. Use examples and data if possible.

  
  

4. Return on Investment (ROI):

• Estimate the potential ROI by linking the coaching outcomes to business objectives (e.g., improved relationships, higher productivity, better employee engagement).

• Include testimonials or case studies from the coaches website.

  
  

5. Conclusion:

• Summarise the key points and express your gratitude for considering your request.

• Offer to discuss the proposal further in a meeting.

Step 4: Schedule a Meeting with Your Manager

Arrange a meeting with your manager to discuss your proposal. Be prepared to:

• Clearly and confidently present your business case.

• Answer any questions or concerns they may have.

• Show enthusiasm and commitment to your development and the company's success.

Step 5: Follow Up

After the meeting, follow up with a thank-you email, reiterating your appreciation for their time and consideration. Provide any additional information they may have requested and express your willingness to discuss further.

Conclusion

Securing employer funding for coaching requires preparation and a clear demonstration of the benefits to both you and your organisation. By following the steps outlined in this guide, you'll be well-equipped to make a compelling case and unlock the support you need for your professional growth.